08LITER INSIGHT
Data-driven insights on influencer marketing
Benchmark cases, hands-on playbooks, guides and trends — marketing content distilled from the operating data of 20,000+ brands on 08liter.
FEATUREDTrend
8 Global Marketing Trends for Korean Brands in 2025
In 2025, Korean brands going global should focus on short-form video, micro-influencer seeding, UGC at scale, localized creators, and review-driven conversion. These eight trends shape how K-brands win attention and trust in overseas markets.
Trend
In the AI Era, Surfacing Real Reviews Over Fake Ones
As AI makes fake reviews cheaper to produce, the brands and platforms that win are the ones that verify and surface authentic reviews. Verified purchase signals, creator accountability, and review provenance are becoming core trust infrastructure.
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